PlayTime and the BBC
Next up at PlayTime, London Games Fringe Festival, 4/10/06:
Jamie Cason, Executive Producer for BBC Interactive Entertainment
At the Beeb they’re interested in storytelling using digital platforms and 360 degree commissioning (which usually doesn’t mean much more than marketing popular shows). ‘If TV is God,’ said Jamie, ‘then games are Jesus.’ The BBC view is that interactive = games. What they’re aiming at are those time-wasting moments in the viewer’s day when BBCi can slip in and fill up with their content.
Here’s why the BBC do games:
- to reach an audience
- to develop & exploit IP
- to innovate
The average age of a user visiting a BBC site is 13. Market research has shown that for kids, games are as important as TV and that their PCs are more important to them than TV sets. So the BBC feels justified in spending license fee money on games, although the debate is still open about what constitutes a public service game.
Jamie Kane is an example of an online game from BBC that is not about promoting a TV programme. Wanabees is a forthcoming game to look out for, currently in Beta testing, that consists of broken narratives interrupted by moments of interactivity.
Incidentally, BBC Interactive Entertainment began life as Fiction Lab.
No comments yet.